About Bill Marsh Auto Group

Why Buy From Bill Marsh Auto Group

Car Shopping Made Easy

We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

View Our Inventory

Exceptional Customer Service

We are committed to providing amazing customer experiences.

Meet Our Staff

We Keep You Going

Our service center is here to help ensure you enjoy many great years of driving with the vehicle you purchase from us.

Schedule Service

Get to Know the Bill Marsh Automotive Group

Since 1982, the Bill Marsh Automotive Group has been helping the community of Traverse City. In that time, we've helped people find great new vehicles and affordable used models. We also offer various services to provide the best customer experience around. Starting with one dealership 40 years ago, we now operate over a dozen, and we want to help you.

Thoughtful Amenities

Whether you are waiting for your vehicle to get serviced, picking up a part for your vehicle, or stopping by to check out a new vehicle for yourself, we offer a wide range of amenities to enhance your experience here! Come by, look around and check what we can offer you!

New Inventory

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Pre-Owned Inventory

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Service Department

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Parts Department

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  1. Bill Marsh Auto Group

    1621 S Garfield Ave
    P.O. Box 6647
    Traverse City, MI 49696

    • Sales: 800-59-MARSH
  2. Bill Marsh Chrysler Traverse City

    1655 South Garfield Ave
    Traverse City, MI 49686-4335

    • Sales: 2319414141
  3. Bill Marsh Chrysler Kalkaska

    408 W Mile Rd NW
    Kalkaska, MI 49646-8914

    • Sales: (800) 968-9192
  4. Bill Marsh Chrysler Traverse City

    1655 South Garfield Ave
    Traverse City, MI 49686

    • Sales: (888) 383-9111
  5. Bill Marsh Chrysler Kalkaska

    408 M-72 W
    Kalkaska, MI 49646

    • Sales: (231) 258-9192
  6. Bill Marsh Ford Gaylord

    1928 S. Otsego Ave
    Gaylord, MI 49735

    • Sales: (800) 732-6710
  7. Bill Marsh Ford Kalkaska

    408 W. Mile Road
    Kalkaska, MI 49646.00

    • Sales: (231) 258-9192
  8. Bill Marsh Ford Gaylord

    1928 S. Otsego Ave
    Gaylord, MI 49735

    • Sales: (800) 732-6710
  9. Bill Marsh Buick GMC

    1621 S. Garfield Ave
    P.O. Box 6647
    Traverse City, MI 49686

    • Sales: (231) 714-4964
  10. Bill Marsh Buick GMC

    1621 S Garfield Ave
    PO Box 6647
    Traverse City, MI 49686

    • Sales: 231-947-6190
  11. Bill Marsh Ford Kalkaska

    408 W. Mile Road
    Kalkaska, MI 49646

    • Sales: (800) 968-9192
  12. billmarshtcd

    1621 South Garfield Avenue
    Traverse City, MI 49686

  13. Bill Marsh Used Cars

    1615 S. Garfield Ave
    Traverse City, MI 49696-6647

    • Sales: (888) 358-1166
  14. Bill Marsh Hyundai

    1661 S. Garfield Ave.
    P.O. Box 6647
    Traverse City, MI 49686

    • Sales: 888-321-6555
  15. Bill Marsh Gaylord

    1928 S. Otsego Ave
    Gaylord, MI 49735

    • Sales: (800) 732-6710
  16. Price Point Gaylord

    1928 S. Otsego Ave
    Gaylord, MI 49735

    • Sales: 989-732-6737
  17. Price Point Traverse City

    1621 S. Garfield Ave
    Traverse City, MI 49686

    • Sales: (866) 774-2376
  18. Bill Marsh Kalkaska

    408 M-72 West
    Kalkaska, MI 49646

    • Sales: (800) 968-9192
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Get in Touch

  • Contact our Sales Department at: 800-59-MARSH
  • Monday8:30am-6:00pm
  • Tuesday8:30am-6:00pm
  • Wednesday8:30am-6:00pm
  • Thursday8:30am-6:00pm
  • Friday8:30am-6:00pm
  • Saturday9:00am-3:00pm
  • SundayClosed

Bill Marsh Businesses

  • Bill Marsh Buick GMC - Traverse City
  • Bill Marsh Chrysler Dodge Jeep RAM - Traverse City
  • Price Point Used Cars - Traverse City
  • Bill Marsh Hyundai - Traverse City
  • Bill Marsh Ford Chrysler Dodge Jeep Ram - Kalkaska
  • Bill Marsh Ford - Gaylord
  • Bill Marsh Body and Paint - Traverse City
  • Bill Marsh Detail Center - Traverse City
  • Byrider Traverse City
  • Byrider Grand Rapids
  • Byrider Saginaw
  • Brake and Alignment Plus - Traverse City
  • Thrifty Car Rental - Traverse City
  • Why Shop with Us?

    At our dealership, we aim to offer a quality shopping experience for all our customers. Customers can find the ideal new ride by speaking to one of our sales associates. Though if a new model isn't what you need, our team can also show you the many used model we sell, be it cars, trucks, or SUVs.

    Our On-Site Services

    Finance Center

    If you find a vehicle you like, our finance team is here to help. Fill out our online application to get pre-approved from home. And once approved, our team will guide you through our financing process and show you the perfect plan for your budget.

    Service Center

    It's important to keep your vehicle well maintained, and our team of skilled mechanics can help. At our service center, our technicians can offer various services like oil changes, brake repairs, and much more, so schedule an appointment today.

    Parts Department

    If you're the type who likes to fix their vehicle, our parts center can provide you with what you need. Here you'll be able to find all OEM parts and accessories from wiper blades to storage bins and more.