Bill Marsh Sr. moved his family here in 1982 and bought a Buick dealership on Garfield Avenue in Traverse City. Bill grew his operation through the years and today the Bill Marsh Automotive Group includes:

Bill Marsh Buick GMC - Traverse City
Bill Marsh Chrysler Dodge Jeep RAM - Traverse City
Price Point Used Cars - Traverse City
Bill Marsh Hyundai - Traverse City
Bill Marsh Ford Chrysler Dodge Jeep Ram - Kalkaska
Bill Marsh Ford - Gaylord
Bill Marsh Body and Paint - Traverse City
Bill Marsh Detail Center - Traverse City
Byrider Traverse City
Byrider Saginaw
Brake and Alignment Plus - Traverse City
Thrifty Car Rental - Traverse City

All of our inventory is one price, meaning there is no price negotiation. Bill found throughout the years that our customers find the negotiation process distasteful. All of the prices of our new and used cars are clearly marked both on the lot and online. There are also no finance managers at Bill Marsh. When you work with a salesperson at Bill Marsh, that individual is qualified to assist not only with the car itself but also with the financing and warranty options.

Combining these business practices, we call it One Price One Person, making it easy to navigate your car, truck, van or SUV purchase.

Bill Marsh Automotive Group has a seasoned sales and service staff that live and breathe the auto industry. It's our intent to make Bill Marsh Automotive Group the standard in the region for top customer satisfaction, employee loyalty and community involvement.




Bill Marsh Auto Group

1621 S Garfield Ave
Directions P.O. Box 6647
Traverse City, MI 49696

  • Sales: 800-59-MARSH
  • Service: 888-379-1177


  • Monday 8:30am-6:00pm
  • Tuesday 8:30am-6:00pm
  • Wednesday 8:30am-6:00pm
  • Thursday 8:30am-6:00pm
  • Friday 8:30am-6:00pm
  • Saturday 9:00am-3:00pm
  • Sunday Closed