2020 GMC Terrain $289/mo

AWD w/Select Terrain, Navigation, Heated Seats, HD Camera, Carplay/Android Auto $34,355 MSRP

2020 Kona SEL $259/mo lease or $299/mo buy!

6-Speed AWD, Heated Seats, Parking Camera, Apple/Android

2020 Ram Crew Cab $389/mo. A $50k truck!

4WD, Heated Seats and Steering Wheel, Bluetooth, Alloy Wheels

2020 Jeep Cherokee $348/mo

Tail Hawk or Limited with heated seats AND heated steering wheel

2020 Jeep Grand Cherokee Limited $39,900

Navigation, Sunroof, Leather, Memory Seat, Apple/Android, Heated Seats and Steering Wheel

2020 Buick Enclave Essence $5,500 off MSRP

Dual Moon Roof, 7-passenger, Heated Seats, Tow Package, Backup Camera, Apple/Android

2020 Buick Envision Preferred $325/mo

AWD, Heated Seats, Back-up Camera, Remote Start, Apple/Android

2019 GMC Yukon SLT and Yukon XL SLT, up to $10,500 Off!

Sunroof, Leather,Tow Package, Heated Seats, Backup Camera, Apple/Android

2020 Hyundai Santa Fe,We dare you to find better 2020 pricing in the state!

AWD, Apple/Android CarPlay, Lane Departure, Distance Pacing Cruise

2020 Hyundai Santa Fe, $299/mo

AWD, Apple/Android CarPlay, Lane Departure, Distance Pacing Cruise

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Welcome to Our Service Department

At Bill Marsh Auto Group, our highly qualified technicians are here to provide exceptional service in a timely manner. From oil changes to transmission replacements, we are dedicated to maintaining top tier customer service, for both new and pre-owned car buyers! Allow our staff to demonstrate our commitment to excellence.

Service Hours

  • Monday 7:30am-6:00pm
  • Tuesday 7:30am-6:00pm
  • Wednesday 7:30am-6:00pm
  • Thursday 7:30am-6:00pm
  • Friday 7:30am-6:00pm
  • Saturday 8:00am-12:00pm
  • Sunday Closed


Welcome to Bill Marsh Auto Group

Welcome to the Bill Marsh Automotive Group website.

Shopping for a new or used car has never been easier than at Bill Marsh in Traverse City, Michigan.  Find hundreds of cars, trucks, SUVs and minivans all clearly marked with one low price.  

Bill Marsh has three locations in Traverse City, Kalkaska and Gaylord.  We have a wide brand selection including Ford, Buick, GMC, Chrysler, Jeep, Dodge, Ram and Hyundai.  Plus we have three Price Point Used Car locations - on South Garfield, Kalkaska and Gaylord.  Bill Marsh has a collection of 50 used import cars, vans, SUVs and trucks. We search for the best value used Hyundai, used Honda, used VW, used Kia, used Nissan, used Subaru, used Toyota, used Mazda, used Volvo, used Suzuki, used Toyota vehicles.  All of our used imports are marked with the price that we are selling the vehicle at with a hassle free no negotiation purchase experience.

If you have credit concerns, Bill Marsh also operates J.D. Byrider dealerships in Traverse City and in Saginaw that are designed to not only put you in the vehicle that's right for you, but to help you resolve your credit issues.

It just couldn't get any easier to find the new or used car or truck you want at a price that fits your budget.

Our service departments handle all the brands we sell and we work on every make and model.

If you need bodywork done on your vehicle, discover the difference of the Bill Marsh Body and Paint Center on South Barlow in Traverse City.  We have invested in new water based paint technology that reduces the amount of time your vehicle needs to be in the shop, plus it restores your car or truck closer to the factory finish.

If your vehicle is in service or our Traverse City body shop and you need a rental vehicle, Bill Marsh operates the Thrifty Car Rental franchise in Traverse City.  As a Bill Marsh customer you will receive preferential rates.

If you need more information call us at 1-800-59MARSH, or come into our chat room with the button at the top of this page.

Here at Bill Marsh Auto Group, we are not only passionate about our new and used Ford, Dodge, GMC, Hyundai or Jeep model lineup, but we are extremely dedicated to providing top-notch customer service to our Charlevoix, Kalkaska, Cadillac and Gaylord area customers as well. Whether you have a specific model in mind or not, the team at Bill Marsh Auto Group will help you make a highly informed decision through every step of the buying process.

No matter your preference, Bill Marsh Auto Group has plenty of Ford, Dodge, GMC, Hyundai and Jeep options to choose from. Our online inventory is constantly being updated with listings of vehicles available in our showroom, including the Ford Escape, Dodge Journey, GMC Sierra 1500, Hyundai Elantra and Jeep Grand Cherokee. What matters most, though, is your opinion, and which model grabs your attention. We believe the process should be as stress-free as possible, so relax, keep an open mind and try to picture yourself behind the wheel..

Though buying a new car is an undertaking, we understand you've got more going on in your life. Perhaps you've been planning for a big vacation? Whatever it is, one way you can save big is through our collection of used cars. We have a wide range of options that are sure to satisfy you as well as your checking account.

After helping you discover your next new or used Ford Escape, Dodge Journey, GMC Sierra 1500, Hyundai Elantra or Jeep Grand Cherokee, Bill Marsh Auto Group doesn't simply disappear. We know that car loan and lease options can quickly become confusing, especially when you're not well-versed in the topic. That's when our Ford, Dodge, GMC, Hyundai and Jeep lease experts jump into action; these financial gurus are available to answer any questions that you may have and help to guide you down the path to ownership!

Bill Marsh Auto Group is also by your side whenever you need any car service and repair work done in Traverse City. Even if you haven't seen us before, we're proudly serving drivers in the Charlevoix, Kalkaska, Cadillac and Gaylord areas. What's more, our auto parts team would be happy to get you whatever you need to keep your Ford, Dodge, GMC, Hyundai or Jeep vehicle on the road for many miles to come.

At Bill Marsh Auto Group, we're eager to demystify the car-buying process in a way that's clear and informative. The next time you're in the market for a new or used vehicle, we invite you to give us a call 800-596-2774 or stop in and meet our kind professionals at 1621 S Garfield Ave Traverse City, Michigan to see for yourself!