Up to 10% Off on 2023 4x4 Jeep Compass

Many packages and trim levels to choose from.

2023 AWD Buick Enclave, As low as 3.9% per month for up to 60 months!

2023 AWD Buick Encore GX Select, $379 per month

29MPG, Wireless Carplay, 3 Yrs WiFi , Heated Seats, Auto High Beams

2023 GMC Acadia SLE AWD, $399 per month on a 2 Year lease Special

Remote Start, 6 Speakers, 18" Wheels, Heated Seats/Mirrors, LED Headlights

0% for 36 months on Santa Fe and Tucson!

And America's best Warranty!

In-stock 2023 F150’s at invoice, up to $3,500 Bonus Cash and 0.0% 36 Months

No employee discount? No worries, get THE best price upfront at Bill Marsh Ford Gaylord & Kalkaska

Bill Marsh is getting a 1025 Horsepower, 2023 Dodge Challenger SRT Demon

Fastest production car ever built. Event party and a fundraising auction to be announced.

In-stock 2022 F150’s at invoice, $2,000 Bonus Cash and 0.0% for 60 Months

No employee discount? No worries, get THE best price upfront at Bill Marsh Ford Gaylord & Kalkaska

Jeeps! 70 in stock and 70 in the queue. Pick one or build one! Your choice.

Cherokee, Grand Cherokee, Wrangler, Gladiator, Compass, 4xe

$7,500 Tax Credit. Jeep Grand Cherokee 4xe and Wrangler 4xe!

Plug-in Hybrid with a powerful Electric motor. Still drive on no charge with the gas engine!

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Special Offers & Incentives

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Car Shopping Made Easy

Welcome to Our Service Department

At Bill Marsh Auto Group, our highly qualified technicians are here to provide exceptional service in a timely manner. From oil changes to transmission replacements, we are dedicated to maintaining top tier customer service, for both new and pre-owned car buyers! Allow our staff to demonstrate our commitment to excellence.

Car Shopping Made Easy

Welcome to the Bill Marsh Automotive Group website.

Shopping for a new or used car has never been easier than at Bill Marsh in Traverse City, Michigan.  Find hundreds of cars, trucks, SUVs and minivans all clearly marked with one low price.  

Bill Marsh has three locations in Traverse City, Kalkaska and Gaylord.  We have a wide brand selection including Ford, in Gaylord and Kalkaska, Buick, GMC, Chrysler, Jeep, Dodge, Ram, in Traverse City and Kalkaska and Hyundai.  Plus we have three Price Point Used Car locations - in Traverse City, Kalkaska and Gaylord.  

If you have credit concerns, Bill Marsh also operates Byrider dealerships in Traverse City, Saginaw and Grand Rapids that are designed to not only put you in the vehicle that's right for you, but to help you resolve your credit issues.

It just couldn't get any easier to find the new or used car or truck you want at a price that fits your budget.

Our service departments handle all the brands we sell and we work on every make and model.

If you need bodywork done on your vehicle, discover the difference of the Bill Marsh Body and Paint Center on South Barlow in Traverse City.  We have invested in new water based paint technology that reduces the amount of time your vehicle needs to be in the shop, plus it restores your car or truck closer to the factory finish.

If your vehicle is in service or our Traverse City body shop and you need a rental vehicle, Bill Marsh operates the Thrifty Car Rental franchise in Traverse City.  As a Bill Marsh customer you will receive preferential rates.

Want to Talk Auto Finance?

If you need more information call us at 1-800-59MARSH.

Here at Bill Marsh Auto Group, we are not only passionate about our new and used Ford, Dodge, GMC, Hyundai or Jeep model lineup, but we are extremely dedicated to providing top-notch customer service to our Charlevoix, Kalkaska, Cadillac and Gaylord area customers as well. Whether you have a specific model in mind or not, the team at Bill Marsh Auto Group will help you make a highly informed decision through every step of the buying process.

No matter your preference, Bill Marsh Auto Group has plenty of Ford, Dodge, GMC, Hyundai and Jeep options to choose from. Our online inventory is constantly being updated with listings of vehicles available in our showroom.  What matters most, though, is your opinion, and which model grabs your attention. We believe the process should be as stress-free as possible, so relax, keep an open mind and try to picture yourself behind the wheel.

We Keep You Going

Though buying a new car is an undertaking, we understand you've got more going on in your life. Perhaps you've been planning for a big vacation? Whatever it is, one way you can save big is through our collection of used cars. We have a wide range of options that are sure to satisfy you as well as your checking account.

After helping you discover your next new or used Ford Escape, Dodge Journey, GMC Sierra 1500, Hyundai Elantra or Jeep Grand Cherokee, Bill Marsh Auto Group doesn't simply disappear. We know that car loan and lease options can quickly become confusing, especially when you're not well-versed in the topic. That's when our Ford, Dodge, GMC, Hyundai and Jeep lease experts jump into action; these financial gurus are available to answer any questions that you may have and help to guide you down the path to ownership!

Bill Marsh Auto Group is also by your side whenever you need any car service and repair work done in Traverse City. Even if you haven't seen us before, we're proudly serving drivers in the Five County Area. Whether in Grand Traverse CountyKalkaska CountyLeelanau CountyAntrim County, or Benzie County, the Bill Marsh Auto Group is ready to serve! What's more, our auto parts team would be happy to get you whatever you need to keep your Ford, Dodge, GMC, Hyundai or Jeep vehicle on the road for many miles to come.

At Bill Marsh Auto Group, we're eager to demystify the car-buying process in a way that's clear and informative. The next time you're in the market for a new or used vehicle, we invite you to give us a call 800-596-2774 or stop in and meet our kind professionals at 1621 S Garfield Ave Traverse City, Michigan to see for yourself!

Get in Touch

  • Contact Our Sales Department: 800-59-MARSH
  • Monday8:30am-6:00pm
  • Tuesday8:30am-6:00pm
  • Wednesday8:30am-6:00pm
  • Thursday8:30am-6:00pm
  • Friday8:30am-6:00pm
  • Saturday9:00am-3:00pm
  • SundayClosed
  1. Bill Marsh Auto Group

    1707 S Garfield Ave
    Traverse City, MI 49696

    • Sales: 800-59-MARSH
  2. Bill Marsh Chrysler Kalkaska

    408 W Mile Rd NW
    Kalkaska, MI 49646-8914

    • Sales: (800) 968-9192
  3. Bill Marsh Ford Gaylord

    1928 S. Otsego Ave
    Gaylord, MI 49735

    • Sales: (800) 732-6710
  4. Bill Marsh Ford Kalkaska

    408 W. Mile Road
    Kalkaska, MI 49646.00

    • Sales: (231) 258-9192
  5. Bill Marsh Ford Gaylord

    1928 S. Otsego Ave
    Gaylord, MI 49735

    • Sales: (800) 732-6710
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